How to Generate Leads in 2026: 10 Lead Generation Strategies

For example, PGYTECH partnered with content creator Tom Calton to promote their OneGo2 bag, designed specifically for photographers and videographers. For instance, use an awareness-stage ad to address common pain points and objections or a consideration-stage ad with testimonials to give social proof and win people’s trust. Consider also retargeting people who’ve landed on your website through search or other referral sites.

In 2026, the market is more mature than ever, with solutions for every budget and every use case. They identify companies, enrich data and automate follow-up. You invest in ads, content and SEO — yet 98% of your website traffic remains anonymous.

Cognism is a sales intelligence platform with a GDPR and CCPA-compliant B2B database. Kaspr is a b2b leads lead generation company that allows you to access email addresses and phone numbers. “Hiring SalesRoads enabled us to exceed our conversion goals for paid users.

• You’ll attract leads genuinely interested in what you offer, fueling your overall business growth in the long run.
• Before introducing AI, evaluate your current lead generation process to understand where automation and intelligence can drive the most value.
• It depends on the industry’s specifics, and that’s why marketing research is vital during analysis and planning.

The sections that follow cross-tab CPL, conversion, and channel mix by 12 industries and 4 deal-size bands. Without that structure, even a well-funded LinkedIn program produces scattered results and wasted budget. Tracking performance at the campaign, audience segment, and creative level gives you a clear picture of what’s working and where budget is being wasted.

Close more deals with instant access to direct phone numbers & work emails from 100+ trusted Indian & global sources.

This helps you create high-quality content that attracts organic traffic and converts visitors into leads. These automated decisions increase speed-to-lead, improve conversion rates, and align lead handling with business priorities without overburdening marketing operations teams. Lastly, don’t forget to measure the impact of your lead gen efforts and look for opportunities to improve. But if you only focus on the final step, you’ll miss how social helps drive interest and moves people closer to that purchasing decision. These features allow you to personalize offers and expand your audience beyond that of your current social media followers.

The following ad from Pcloudy promotes the company’s trends report as a lead magnet. This makes LinkedIn an ideal platform to increase brand awareness and get your brand in front of the right audience. LinkedIn delivers unmatched B2B marketing power through its professional user base and advanced targeting capabilities.

When we find leads, aggregate data and show insights 100x faster, you dramatically scale the number of deals. We find, scrape and verify US-based businesses, to help you build and customize your lead lists using advanced filters like Precise location, Company Size and more. We verify every email and phone number in real-time so you don’t have to.

CONTENT MARKETING

While LinkedIn has a native ads management service, you can also use HubSpot’s ads management tool to create, organize, and execute advertising campaigns on LinkedIn. I also recommend using other free native content features that can help you increase your engagement with your audience, like articles and polls. This simplifies the process for users, allowing them to submit their information with ease and boosting lead generation efficiency. He told me, “LinkedIn Lead Gen Forms streamline lead generation by auto-populating users' LinkedIn profile information when they click on your ad. In particular, Habig believes the LinkedIn Lead Gen Forms is one of the platform's most powerful offerings for lead generation. But, if you have a smaller marketing budget, I understand being wary of putting money behind paid campaigns on LinkedIn.